Drive Capital

Drive Capital is a $2.2B venture capital firm that invests in world-class founders building the next generation of companies. Drive Capital saves investors countless hours by identifying high potential companies with their internal tool, lovingly named Herbie. I worked with the Drive engineering team for over 2 years, iteratively taking Herbie from a dated internal tool, to a polished and optimized product that investors love.

IMPACT

Delivered 20+ improved product screens

Sped up engineering up to 7x faster using the new Herbie Design System

Optimized company and people profile screens by creating 11% more space above the fold for key data

TEAM

Shane Richardson, Jack McDermott-Sweeney

New user flows, and a refreshed UI kicked off the work, setting the foundation for future updates over time.

Users were spending too much time searching for information rather than taking action. We restructured the information architecture for key pages, along with a redesign, to give users the data they need sooner in their journey. We then created a visual language that not only built excitement, but helps differentiate Drive Capital from other VCs. The new visual language oozes confidence, sophistication, and success–which is perfect for their investors and limited partners.

Improved engineering efficiency through collaboration.

The time needed to move from design to development was cut drastically as we worked alongside Drive Capital’s engineering team throughout the project. We solved problems in real-time and delivered design system components as soon as they were built. This iterative approach allowed design and engineering to stay in lock-step, resulting in over two years of consistent collaboration, and delivering updates to nearly every major part of the product experience.

As a result of our work together, Drive:

  • Grew the Herbie product from a tool that investors had to use, to one that supported their workflows in new and exciting ways that they actually enjoy using.


  • Made Herbie a key engineering priority, with leadership bought in, the Herbie team was consistently given time and resources to continue improvements quarter over quarter.


  • Allowed investors to identify and take action on key investment opportunities faster than ever before.